Content Strategy • Content Design • Information Architecture • Experience Strategy • Branding • Copywriting & Editing • Content Modeling • Drupal • WordPress • Figma • Zendesk • Documentation

Experience.

Senior Content Strategist
Custom Ink, Remote
June 2021 – present

• Provide content design support for three distinct portfolios encompassing multiple product lines for both internal and customer-facing tools and experiences.

• Establish and enforce content standards throughout the end-to-end customer journey, including transactional emails, post-order communications, and in-product interactions.

• Conduct user research to support new experiences, validate and test hypothesis, and create updated customer personas.

• Advise on experience strategy with a content and product marketing lens, particularly in areas of significant product development and new product lines.
  

Content Strategist & UX Writer
All of Us Research Program at the National Institutes of Health, Wondros (Awardee), Remote
July 2020 – June 2021

• Supported the user research & product design team to create accessible, comprehensive experiences for the All of Us Research Program.

• Created content for a variety of participant-facing experiences, from science literacy educational tools to return of results workflows, in collaboration with both NIH stakeholders and other awardees.
  

Senior Manager, Content Strategy
GoCanvas, Reston, Virginia
July 2018 – July 2020

• Owned internal and external product documentation and tools (wiki, help center, API specs, community, etc.) to provide cohesive, comprehensive, and accessible product documentation.

• Wrote and QAed all written and video content used within the platform across 4 scrum teams, driving increased understanding and usage of the product.

• Designed and implemented content strategy and copy writing for a new website and brand, new SEO pages, and new product offerings.

• Developed and managed a content team that provided content creation support for an expanding company and product offering.

• Created, maintained, and enforced written style guide in coordination with visual brand guidelines for all communications and channels.

• Maintained and grew the GoCanvas Community to over 4,000 active users who have taken more than 10,000 actions since January 2018.

Technical Content & Community Manager
GoCanvas, Reston, Virginia
August 2017 – July 2018

• Launched and maintained the GoCanvas Community and grew it to over 1,000 active users.

• Owned the Help Center, the self-service documentation center, including both written and video content.

• Redesigned the internal product training program in order to provide a comprehensive and consistent onboarding experience for new employees.

• Provided technical documentation for the customer success, support, professional services, and sales teams, establishing an in-house content production practice.

Product Analyst & Experience Architect
Echo & Co., Washington, D.C.
October 2016 – August 2017

• Supported UX leads on content strategy, information architecture, user experience, user/usability research, and user interface and interaction design by creating sitemaps, wireframes, entity definition, taxonomies, and other UX documentation to communicate the user experience.

• Gathered and analyzed business, design, and functional requirements and managed the implementation of UX and design specifications via content management systems and technical integrations.

• Designed business analysis processes and documentation to ensure UX direction was achievable and implemented by the engineering team to meet client expectations and needs.
  

Project Manager
Echo & Co., Washington, D.C.
July 2014 – October 2016

• Managed multi-disciplinary teams for client work, from large-scale custom web development projects to strategy engagements, through all phases of delivery, from planning through implementation and ongoing support.

• Created and maintained budgets, crafted information architecture and wireframes, advocated for client and project success with internal and external stakeholders, and ensured client satisfaction across varying levels of engagement.

Communications Director
Coexist Foundation, Washington, D.C.
July 2013 – April 2014

• Managed and executed all aspects of communications strategy, including writing blogs and marketing copy, maintaining multiple social media accounts across major networks (FB, Twitter, Instagram, Pinterest, Tumblr), editing all documents for external use, and creating regular email marketing campaigns.

Web Developer
Sandusky Newspaper Group, Sandusky, Ohio
October 2010 – July 2013

• Aided in the planning and execution of development projects, including a complete multi-site redesign, a digital classifieds system, a coupons and special offers directory website, email campaign strategy, and more.

• Maintained and existing digital products for a network of more than 10 distinct Drupal websites and brands in three states, including the Sandusky Register, Norwalk Reflector, and Grand Haven Tribune.

Funcoast.com Editor
Sandusky Newspaper Group, Sandusky, Ohio
July 2008 – September 2010

• Produced a 16-page local entertainment magazine, reaching over 25,000 readers as a weekly insert in the leading regional newspaper as well as the Funcoast.com website, which posted record-breaking pageview totals from September 2009-April 2010.

• Planned, created and edited content for both the print and online versions of the magazine, including conducting interviews, writing stories, managing interns and freelancers, and developing multi-media packages.

Bachelor of Arts – English
Kenyon College, Gambier, Ohio
May 2007
Minor: Russian Language